.svg)
As a creative and innovative brand with numerous well-known cross-industry partnerships, Chatime Suntec has its own set of strategies for member management. By leveraging GoSky Social CRM, the brand converts online event fans into offline customers, creating a seamless O2O (Online to Offline) consumer experience.
Looking to quickly boost your sales conversion? Take the initiative and act now at https://go.goskyai.com/4lfckn/.
Innovative product marketing! New product combined with psychological tests and fortune analysis, with an 88% coupon redemption rate.
Chatime is using a creative approach to market their new products by incorporating psychological tests and fortune analysis. They have identified multiple touchpoints in the customer journey, including Facebook posts, Instagram stories, brand LINE OA, and even physical stores. Customers are directed to the social community platform, where different gamification activities and discount coupons are used to incentivize them to return and continue to expand the member traffic pool. The customer social profiles collected on the member platform can be used as valuable reference information for new product releases.
Chatime's Four-Step Innovative Marketing:
1.Psychological Test to Get Coupons
By creating interesting interactions through psychological tests, users can receive exclusive results and share them on their Facebook timeline to achieve MGM (Member Get Member) viral growth and increase the member index.
2.Comment to Get Coupons
Guiding customers to comment on Facebook new product posts to receive discount coupons results in higher engagement rates and increased brand exposure. After setting up the comment feature, users are automatically directed to the social community platform, where chatbots can be used for automatic replies, making 24-hour communication seamless.
3.Subscription to Get Coupons
After customers subscribe to brand messages, free regular promotions are provided, such as discounts and brand news, to encourage customers to continue to visit and maintain long-term interaction. This effectively revives inactive members and increases sales conversion.
4.Creative Interaction to Get Coupons
Through fortune analysis, interesting interactions are created, and users receive an analysis result chart with the "Tai Xiang Yu Jian Ni" series products, along with coupons to encourage offline purchases of new products. By merging personalized marketing concepts, customers are left with the impression that the discount was generated as a result of their choices, increasing the redemption rate while leaving a deep impression.
An average open rate of 74%! Recurring notifications drive a steady stream of customers through regular free push notifications.
Incredible results have been seen with free push notifications, with daily new member signups increasing by 400%! Observing the line graph of daily member accumulation at Chatime, it is clear that the Recurring Notification push notifications are highly effective. Chatime utilizes the accumulation of loyalty points and targeted collection of potential customer lists, combined with a free push notification system to remind users to receive subscription messages on a regular basis. This strategy attracts a large number of active users to engage with the brand, thereby increasing user stickiness, revisitation rates, and sales conversions!
By flexibly utilizing GoSky Social CRM to create creative community interactions, potential traffic is transformed into brand enthusiasts.
Chatime utilizes a combination of "creative marketing x push notification reminders" to attract customers, consolidating fans and customers from different sources into the same member pool to become a brand community member. Through the accumulation of user subscriptions and the use of free regular push notifications and points accumulation activities for long-term management, Chatime attracts customers to offline stores with discount coupons, successfully monetizing online traffic!
In the future, Chatime will continue to launch more diverse marketing activities through GoSky Social CRM, such as combining point accumulation mechanisms to create drink topping coupons, and more, allowing every customer to become a Chatime enthusiast from scratch!